About Masked Republic
Masked Republic, LLC, a privately held company, is the first integrated live event, merchandising and media organization uniquely centered in the emerging growth market of lucha libre (Mexican wrestling) beyond the borders of Mexico.
The company’s core businesses include representation of dozens of the biggest stars in the industry for wrestling and non-wrestling related appearances, worldwide merchandising, live event production and management, production and distribution of content across multiple platforms including television, home entertainment, pay-per-view, digital media, and film. The company is headquartered in San Diego, CA, with offices in San Francisco, Mexico City and London.
About The Sport of Lucha Libre
In 2018, lucha libre was officially declared “an integral part of the culture of Mexico” by the Mexico City government. Formally organized in the city more than 80s years ago, lucha libre grew from an amusing entertainment to a national pastime to an international global phenomenon.
The top lucha libre stars in Mexico, known as luchadores, transcended the ring and would become stars of film and comic books as well. By the early 2000s, the silver mask of luchador El Santo had become one of the most recognized icons of the country, second only to the Virgin Guadalupe herself.
In the early 1990s, luchadores were starting to gain serious attention outside of Mexico as well in Japan, the U.S. and throughout Europe. But, things would never be the same after Rey Mysterio, Konnan, Juventud Guerrera and Psychosis (all four of whom are represented by Masked Republic) landed in Ted Turner’s World Championship Wrestling and would start to be featured on WCW Monday Nitro during the huge pro wrestling boom of the mid-late 90s. When Vince McMahon’s WWF purchased WCW in 2001, many of the luchadores became part of the largest sports entertainment company on the planet, once again raising lucha libre’s profile. On April 2, 2006 at WrestleMania XXII, Rey Mysterio would win the WWE World Title and, in doing so, become the first ever luchador to hold the most valuable prize in the entire pro wrestling industry. From that point on, he was an icon to not only lucha libre fans, but throughout Mexico and the world.
By 2016, lucha libre had gone from simply being featured in Mexico and in the WWE to a truly global phenomenon where luchadores could be found headlining events throughout the world on any given night. In 2018, Masked Republic clients the Lucha Brothers (Penta Zero M and Rey Fenix) became the first pro wrestlers in history to be main event stars in 5 different North American companies at the same time, featured on live events and television shows for Lucha Libre AAA, Consejo Mundial de Lucha Libre, Lucha Underground, Impact Wrestling and Major League Wrestling.
With it’s cross cultural and border busting fandom, thanks in part to appealing to what we have come to refer to as a “golden triangle” of fans (Hispanics + Pro Wrestling Fans + Pop Culture Fans), the global lucha libre revolution is just getting underway and Masked Republic is poised to be the leaders in these exciting times!
